Apple-Concepts behind the brand
Hi....let me get you all through some business paths followed by apple that i found interesting in my own style of writing.Please further refer in this topic if you found something interesting and have a happy reading.
Why i am mentioning it as brand(not company) because it holds the most valuable brand name worth $17 billion.Let me take you through the problems solved by apple to reach its level.Apple was invented first by Steve Wozniak.Steve jobs contributed a lot in designing and marketing the product.Until then the big leader in computer manufacturing was IBM. It was possible to upgrade anything in theirs computer which is more similar to the upgrations that can be done with out windows PCs like changing a 4 GB RAM to 8 GB or installing a graphics card if needed and so on.User friendliness and professional friendliness are concerned much in apple. Next is its plug and play..but what does it meant by professional friendliness..most of the computers at that time are concentrating on the works like typing number entry and so on..no one except apple cared of designing a computer that is needed by painters,designers,musicians,etc.
Innovations at apple was never first at most of the time..but their innovations are crystal clear. We often feel that the new technologies are implemented first in androids but it seems to feel better when it was bought into ios . Any new technology is implemented by apple after it improvised and refined. Its aesthetic sense also contributes a lot.
Apple decides to be a premium one .Their target market is very focused.The market share* of apple is 9%(*In simpler terms market share is nothing but the percentage of people choose to buy apple while buying a product) ..but apple profits a lot more than the companies holding a larger market share than it by knowing well about their customers.It doesn't meant that the people decides to buy apple must be a rich one but the ones not care much to spent to get the needed quality.
Apple Eco system*(*In simpler terms apple products like iPhone ,mac book,mac pro works easily with each other with a common app store) and app plat form are reliable....because the product line* of apple is very simple(In simpler terms the number of variations in each products-limited versions).The quality of app store products are good because the needed compatibility can be provided mostly in specific to apple unlike the variations in android or windows.Moreover pirated soft wares over apple are difficult comparatively therefore the developers are benefited more.
Last but the most important thing in my priority is...in apple,their innovations are customer oriented. They try to solve the customer's problems before even identified by the customers itself.Let me handle with an example.Many of us may face difficulties in while charging our laptops with a long chord.It may happen to to step across the wire that in turn pull the laptop and it may lead to falling down of both our own-self and also the product. The concept of bringing a magnetic charging is a simple idea as we all know..but why apple should bring it?(Though the credits goes for dell to introduce inductive charging in laptops the concept got its fame through apple)..because if the customer gets more than their expectations then the brand providing those service would become their favourite and absolutely that is what a company is working for right?
..................................Happy Reading...........................
Hi....let me get you all through some business paths followed by apple that i found interesting in my own style of writing.Please further refer in this topic if you found something interesting and have a happy reading.
Why i am mentioning it as brand(not company) because it holds the most valuable brand name worth $17 billion.Let me take you through the problems solved by apple to reach its level.Apple was invented first by Steve Wozniak.Steve jobs contributed a lot in designing and marketing the product.Until then the big leader in computer manufacturing was IBM. It was possible to upgrade anything in theirs computer which is more similar to the upgrations that can be done with out windows PCs like changing a 4 GB RAM to 8 GB or installing a graphics card if needed and so on.User friendliness and professional friendliness are concerned much in apple. Next is its plug and play..but what does it meant by professional friendliness..most of the computers at that time are concentrating on the works like typing number entry and so on..no one except apple cared of designing a computer that is needed by painters,designers,musicians,etc.
Innovations at apple was never first at most of the time..but their innovations are crystal clear. We often feel that the new technologies are implemented first in androids but it seems to feel better when it was bought into ios . Any new technology is implemented by apple after it improvised and refined. Its aesthetic sense also contributes a lot.
Apple decides to be a premium one .Their target market is very focused.The market share* of apple is 9%(*In simpler terms market share is nothing but the percentage of people choose to buy apple while buying a product) ..but apple profits a lot more than the companies holding a larger market share than it by knowing well about their customers.It doesn't meant that the people decides to buy apple must be a rich one but the ones not care much to spent to get the needed quality.
Apple Eco system*(*In simpler terms apple products like iPhone ,mac book,mac pro works easily with each other with a common app store) and app plat form are reliable....because the product line* of apple is very simple(In simpler terms the number of variations in each products-limited versions).The quality of app store products are good because the needed compatibility can be provided mostly in specific to apple unlike the variations in android or windows.Moreover pirated soft wares over apple are difficult comparatively therefore the developers are benefited more.
..................................Happy Reading...........................
Good one!
ReplyDelete